My Process

 

Venn

Task: Build from scratch a dating app that can break through the saturated dating app space.

Solution: Through competitive research and user testing, we created a new category in the dating app space where our app is social dating, allowing users to recommend potential matches within the app to friends in addition to searching for themselves.

Role: User surveys; competitive research; user flows; lo to hi-fidelity mockups; documentation; business strategy; copywriting.

Tools: Sketch App; InVision; Balsamiq; Omnigraffle; Trello; Slack; SurveyMonkey; Outlook

 

Links.ee

 

Task: Create an onboarding solution to teach users how to add folders and links, and how to share folders with others.

Solution: After user testing, we found the user flow of the site was confusing. We solved those UX issues to have the best foundation for the onboarding we built.

Role: User surveys; competitive research; user flows; lo to hi-fidelity mockups; stakeholder presentation

Tools: Sketch3; InVision; Balsamiq; Omnigraffle; Trello; Slack; Asana

 
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Represent.me

 

Task: Apply UX to socially impact part of the prison-industrial complex.

Solution: Many issues related with the prison cycle can be traced back to legislation, so my team created a website that helps ex-convicts learn if they are eligible to vote and how to register if they are. The site was designed for low-literacy users as most people leaving prison are functionally illiterate and have different web needs than a traditional user.

Role: User research; low-literacy research; information architecture; lo-fidelity mockups; branding; user interviews; usability testing; presentation.

Tools: Sketch3; InVision; Balsamiq; Trello


Netflix

Task: Hypothetically tasked with Netflix wanting a new social feature. The goal was to find out why people watch what they do and how they share with each other.

Solution: After user research, we found most people that stream content care about what their friends are watching. We took the existing "Recommend" feature on the Netflix native app and made it more prominent, added a "My List" and "Recommended" portion to the native app, and brought the functionality to the web app.

Role: Company and competitor research; user survey; user research; user flows; lo to hi-fidelity mockups; web app design; business benefits; presentation.

Tools: Sketch3; InVision; Balsamiq; Omnigraffle; Paper prototyping; Axure; Marvel.

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